After the decline of the California Pennysaver, an advertising market of over $200M was abandoned overnight. They've been fortunate to sign on a number of ex-Pennysaver sales reps, with established customers. Their business model incorporates both the online and offline version of the discount publication, reaching a broader audience each week. Over the last 6-weeks, they've not only launched the publication, but are currently generating over $30K a week in revenue. They've developed a simple magazine view interface, allowing consumers to view the offline publication in digital form online. With the infusion of investment Dollars, they're capable of accelerating revenue grow, reaching $100K in weekly revenue, within the next 6-months.