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For Profit

Walnut Creek, California, United States

Events, Media and Entertainment, Sports

UPGRADED converts traditional event tickets into secure digital assets that are protected by cryptographic public/private keys and deploys these assets onto an Ethereum Blockchain. By creating an open ledger similar to Bitcoin, buyers and sellers can operate with complete trust. By structuring these tickets as “smart contracts”, they can each act as a self-contained escrow system while simultaneously allowing teams and artists greater control over the ticket after initial sale. These tickets work with existing entry systems while delivering digital encryption, enforceable sales restrictions, stored value capabilities, loyalty data, and other dynamic elements that turn a ticket into a "smart ticket".


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