Walnut Creek, California, United States
Advertising, Commerce and Shopping, Education, Information Technology, Internet Services, Media and Entertainment, Sales and Marketing
The modern seller and the modern buyer are at a crossroads. Social selling has been adopted by individuals and sales teams to connect and engage with buyers in digital channels to build trust, start sales conversations, maximize selling time and create lifetime customer value. Despite the increasing investment in social selling by companies of all sizes as well as small business owners and entrepreneurs, there is a lack of alignment between marketing and sales. Business professionals need the proper mindset of engaging with prospects and customers online to add value, the skillset to use the digital channels effectively to connect with and build trust with prospects and customers throughout the sales journey, and an understanding of how to use the proper tools to maximize efficiency.