Illusion Industries

Walnut Creek, California, United States

Content and Publishing, Media and Entertainment, Travel and Tourism

Although Illusion Industries has provided a variety of creative services in the past it has been exclusively focused on publishing the online vacation travel destination magazine since early 2000. is an advertiser supported publication focused on destination information as opposed to travel services such as planes, trains and rental cars. Pay-per-action (particularly tours) provides the major revenue supplemented by pay-per-click (Google Adwords). Destinations are added regularly beginning with San Francisco in 2000 quickly followed in order by California Wine Country, New Orleans, San Diego, New York, Las Vegas, California Coast with Monterey and Big Sur, Los Angeles and London (including Oxford, Salisbury, Stonehenge and Windsor/Eaton). Further expansion now in progress will add Paris, Washington DC, Chicago and Lake Tahoe/Reno . Many photographs illustrate typical articles providing historical information and other details about attractions and features of each destination.


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The members of the Diablo Valley Tech Initiative include mayors, presidents of Chambers of Commerce, professors, real estate professionals, and local technology professionals and entrepreneurs. It is incubated at Diablo Valley College in Contra Costa County, California.

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